Tuesday, 29 October 2024

Opening Initial Ideas

 

Idea 1. [When We Were Seventeen]

Themes and Representation: The youthfulness and innocence of young, teenage love; the importance of academics.

Narrative: The story follows a teenage couple documenting their last few days as high school seniors together. They were anticipating to enroll in the same university the following year. However, the girl later found out that the boy was accepted to a college abroad and was hiding the news from her. They will break up because the girl did not want the guy to miss out on the opportunity. (Inspired by the series "When I Fly Towards You" combined with the movie "Love, Rosie")

Characters: Two characters are high school students having to deal with academic pressure for their future while cherishing the limited time they have left as teenagers together.

Technical codes: Tracking, two shots

Symbolic codes: Uniform costumes in school; casual clothes while hanging out in communal areas

Typography: Handwritten like a school’s notebook


Feedback:
  • Achievable; could be explained quite clearly in 2 minutes
  • May appeal to those who are keen of watching contents that remind them of their teenage years.
  • Can add footages of the recorded videos by the characters to make it more engaging.
 ‧₊˚ 🎐✩ 🫧 ₊˚⊹♡


Idea 2. [Everything Comes to You]

Themes and Representation: The struggle of finding a place for oneself in society as a new adult; the idea that love can fade over time; depicts that the foundation of a relationship involves more than just the feeling of love itself, but also showing efforts and dedication.

Narrative: A women wakes up the day after ending a long-term relationship. Throughout the opening, she continously has flashbacks of the moments spent with her past-partner. By the end of the sequence, he shows up at her door.

 Characters: Both main characters are ambitious, both want to advance in their job and therefore neglect the relationship. In the end, they separated while still in love because they both knew that it would never work out.

Techinical codes:

  • L-cuts
  • two shots
  • Lighting: nostalgic, use of natural sunlight in intimate shots - increase sense of warmth; Artificial, bright white light post-breakup
  • Sound design: Non- diegetic soundtrack; Dialogues (diegetic) in flashbacks
Symbolic codes: Wearing brighter, warmer colors in memory shot; Colder tones in post-breakup shots


Typography: “Dancing script” font (Cursive)


Feedback: 
  • May give an impression of a trailer due to the backflashes.
  • May lack continuity if the backflashes aren't done smoothly enough.
  • Great opening hook by having the male character appear at the end of the sequence.
♪‎๋࣭ ⭑💽♩⭒。˚↺


Idea 3. [Back To May]

Themes and Representation: Nostalgia; capture the feeling of "what if".

Narrative: Backstory of when they were in school together (teenage love) - and then they meet again at a random city. Following this, they spend the weekend together exploring the area. They got to relive their youth on the few days together. By the end of the sequence, they realized how they both have got a life separately.

Characer:

  • When they were younger: louder, more energetic, carefree

  • When they are older: calmer, mature and content


Technical codes:

  • Straight cuts - invisible
  • Two shots
Symbolic codes: school uniforms and more colorful casual wear; More formal clothes when older - lower tones for colors.

Typography: "Alegreya" font.


Feedback:
  • May be too much context (unable to fit in 2 minutes).
  • Can add voice-over of character to express their hidden emotions and thoughts.

✩ 🎀°。🎧⋆⸜ 🌷

🦆Conclusion:
After considering many aspects (including cinematography, acting, colour schemes, feedback, etc) I've decided upon pursuing the second idea "Everything Comes to You". 

🎐Nostalgia: the feeling of rememberance and longing of the past is truly one of the strongest emotions we experience as human beings. It is a mixture of happiness in the memories as well as the sadness at the thought that we could never return to those moments again. The idea for "Everything Comes to You" is based heavily on this emotion which can be difficult to grasp . I would like to take on this challenge to explore my skills in cinematography in order to capture "nostalgia". 

🪼Realism: the storyline of people having to sacrifice something meaningful to them in order to advance in life realistically reflects modern relationship cultures. Similarly to the narrative of "Everything Comes to You", some reasons include: career, financial stability. I thought this was a nice touch of reality upon the story which may help those within the audience who have or is going through the same thing to cope and feel sympathized. 
 
🌱Personal preference of aesthetic: The idea for the colour grading and overall vibe for "Everything Comes to You" is majorly inspired by romantic films and movies that I've seen and love. I thought this would be an opportunity for me to adapt what I find appealing into something of my own.

As mentioned in the feedbacks, the main risk of this specific idea for my opening is that it can come across as a trailer due to the flashback. However, having been familiarized with the methods of editing, I believe that I may come up with solutions to minimize the "trailer" impression, as well as incorporating a slow-pace style in my editing. 


ೀ 🍨 ‧ ˚ 🎀 ⊹˚. ♡






Saturday, 26 October 2024

Editing Practical: Reflection on Editing


POST-PRODUCTION / EDITING

This assignment allowed me to get used to Premiere Pro, the editing software, which I admit was quite a challenge initially. I am not very sensitive to technical devices and platforms, so watching many tutorials online was my way of gaining knowledge and skills in editing.

After acquiring a general amount of information on how to use the app, I began editing.

    1. WHITE NOISE ISSUE

Of all the editing stages, audio caused me the most trouble. Due to my inexperience with the provided camera equipment, the videos where Quang is inside the restroom picked up lots of disturbed white noise from the background as the actor was moving at a rapid pace. This caused me three attempts at cropping them out to achieve the version I was willing to settle for finally.

(The three attempts)

(great amount of fluctuation in the sound which may lead to discomfort while watching)

However, there are still some parts with the disturbance that I purposely kept to keep the context of the story clear, and along with the general background noise, the entire sequence didn’t seem cinematic and out-of-touch. To resolve this, I added the Denoise sound effect:

( set it to 40% effective, preventing the effect from overwhelming the original audio)

In some specific shots, I also inserted the Dereverb sound effect on top: This effect was useful in reducing the echo of the footsteps of the actor against the walls, as well as heightening the sound of the character’s heavy breathing.

Together, these audio effects helped remove any distractions that may cause the viewers to neglect the narrative: reducing the reverberation in recorded audio and eliminating unwanted broadband noise.

    2. SOUND EFFECTS

For additional sounds, I downloaded effects from Pixabay:

Originally, due to all the noises in the background, I was going to remove the entirety of the raw audio and replace everything with sound effects (which would have taken more time and effort). Here I was testing this method by muting the original sounds and including sound effects of footsteps and water running from a sink. However, I thought this made the sequence seem less engaging and unnatural, so I decided to only add certain sounds where they needed to be highlighted and keep the raw audio.


(This was me testing out using only additional sounds of footsteps and water running from a basin)


To sustain the idea of a school as the setting, I attached a diegetic sound of children playing and set it into the distance at the establishing shot, encoding that Quang is away from the crowd of people and is trying to be discreet about his actions.

By adding this, I also created a juxtaposition by the difference in the amount of noise: once Quang is inside the restroom, it immediately becomes more silent and isolated (as he is alone); the quietness also connotes the state of Quang’s mind as he is bewildered and spacey.

An ominous soundtrack reflecting the character’s emotions begins to build up, gradually becoming more and more intense and forceful as Quang’s violentness evolves, encoding his strong desire to take in more drugs.

Subsequently, I included more sounds, aligning them to the exact timing in the sequence:

  • The sound of a wooden door squeaking as Quang enters the bathroom stall
  • Heavy breathing in point-of-view shots (encoding that he continues to be anxious throughout the sequence)

    3. TRANSITIONS
  • Abrupt cut

In addition to the continuous ambient atmosphere, I also included a rising sound effect at the end of the scene where Quang enters the bathroom stall - here at the playhead is the rising sound coming in at the end of a scene, which creates an abrupt cut to a high-angle shot of the bathroom stall, looking down at the character

  • L-cut:

By utilizing the sound of a door opening, I was able to sustain continuity between two shots: medium shot of an anonymous drug seller stepping into the stall beside Quang and his point-of-view shot. After cropping the sound effect into 2 different parts, I set the latter one (which would be playing over Quang’s “POV”) to come from the right - since the dealer was walking into the right side of Quang’s position.

    

    4. BLURRY EFFECTS

To set up a menacing atmosphere, at the beginning of the sequence, I decided to insert a Gaussian blur effect which fades coordinatingly to the entrance of the character into the frame. This helps connote a hostile feeling to the character, raising enigma codes of whether the protagonist - Quang - is the kind of main character that should be trusted or relied on.

(By adding a keyframe, I was able to command when the Gaussian blur disappears completely)

I added a camera blur effect to amplify the juxtaposition between shots of the exchange and Point-of-View shots of Quang.

Only setting it to a low figure of 5 helps give the impression that Quang’s visions are compromised due to the withdrawal, further sustaining the idea that he is not entirely thinking through his actions; this encodes for a lack of physical awareness.

    5. COLOR-GRADING

Inspired by the color work done on a scene from the movie “Leave No Trace” (2018), the color palette I chose involves colder tones, purposely leaving out the addition of warmer hues encoding a sense of isolation and loneliness.

Source: Pinterest

From the color palette, we could observe some greenish hues along with darkened shadows, highlighting the lighter areas which provided a sense of depth; can be decoded as emptiness, reflecting the mental status of the character.

Psychologically, the hint of green may also connote sickness and nausea: pale, greenish skin when suffering from a draining illness in humans; also commonly associated to the idea of poison and toxicity, which would be reasonable since Quang is an addict taking in harmful substances.

(Before adjustment in colors)

(After adjustment in colors)

With the same idea of providing contrasts in point-of-view shots and the exchange itself, I decided to mediate those two things differently in terms of colors and tints. After installing an adjustment layer covering the entire sequence, I separated those point-of-view shots and modified the shades:

  • Lowered the temperature scale
  • Lowered the exposure to -2 (in comparison to the adjustment layer)

(POV)

(General shot)



 - THE END - 






Friday, 25 October 2024

Genre Study Video Essay

 





Source of pictures: Pinterest
Editing software: Capcut
Music: Ludlow (James Jackson Jazz Trio) 

Subtitles recommended! ๋   ࣭   ⁺ ౨ৎ ˖   ࣪  ⊹




NOTES: SUMMARY OF THE VIDEO ESSAY!








Thursday, 24 October 2024

Audience Research

AUDIENCE PRIMARY RESEARCHᯓᡣ𐭩

Purpose: This survey was conducted to gather demographic data and personal opinions from different individuals within the target audience about their preferences and expectations when it comes to romance movies. 

Methodology: Google Form

Objective: 20 responses (gained a total of 62 responses)

Time period: 16/10/2014 - 22/10/2024

Primary Audience: People from the age of 16-24 of all genders

Questionnaire: Please click here!

 ⤹ ⊹ SURVEY QUESTIONS ୨୧ 🌱 ₊˚๑


º . ⊹ RESPONSES: DATABASE ☆ ₊ °


──★ ˙ANALYSIS🍓 ̟ !! 





AUDIENCE SECONDARY RESEARCH✮⋆˙

Source: BFI Statistical Yearbook 2022

TOP 20 FILMS IN 2021


    As can be seen, none of the top 20 films in 2021 (as concluded by the BFI) follows the romance genre - most are actions and thrillers. Just from looking at the movies that made it to the top of the list it is clear that peole within the selected regions for the research enjoys more fast-pace, intense sequences with physical stunts and high-stake conflicts. 
    Regarding the distributors, it was not suprising to see this category being dominated by those conglomerates known as the "Big 5": Walt Disney, Sony, Universal, Warner Bros (none from Paramount made it into the rankings). Some animated texts included: Spirit Untamed; Tom & Jerry: The movie (combination of live action and animation); Ron's Gone Wrong - this indicates that children is a larger and more influential group of audience within the film industry that people may expect. 


RELEASES AND BOX OFFICE BY GENRE



    As I anticipated, Action, despite having less number of releases to comedy, gained the highest figure for box office gross (£296,7 million - around 4 times the figure of Comedy). Animation stood at the third highest had 38 releases with a top performing title of "The Addams Family 2", while Horror with a lower amount of movies of 24 had the highlighted title of "A Quiet Place Part II". 
    The industry produced significantly less romance in the same year (only 13 releases) with the top performing title of "The Last Letter From Your Lover"- Box ofice gross of £1,5 million.


POPULARITY OF ON-DEMAND STREAMING SERVICES



    Similarly to my personal primary research, Netflix accounted for the most used platform with paid-for content with approximately 65% usage within UK households. On the other hand, just over 25% of the population used Disney+ to access movies and television series, whereas the percentage of Amazon Prime Video is about 50%, nearly double that amount. NOW was the least used streaming platform with less than 10%.
    Regarding those sites that are advertising-supported, BBC proved to be the most popular at approximately 62%, followed by ITV Hub which had nearly half of the UK household using. Youtube and ALL4 was reported to be equally well-known with the similar percentage of 41%. My5 and UK TV Play were the two lowest figures, with 25% for the prior and around 8% for the latter.




Tuesday, 22 October 2024

Distribution Timeline of La La Land

 

DISTRIBUTION TIMELINE

     I chose to research the distribution system of the musical film "La La Land". The movie proved strong marketing strategy as of its great success which is why I was inspired by its method of bringing the narrative to the public. Not only was the timing set up for awards attraction, it also created lots of anticipation towards the audience. 

 


Some other marketing strategies include:
  • Music: The song "City of Stars" (The Fools Who Dream) was the core of the movie, encoding both the context and overall feeling of the film. Along with the other soundtracks, the song was released and shared on social media, attracting music lovers and evoke curiosity of those who may listen. 

  • Live Concerts: A live orchestra or a jazz band playing the soundtracks of the movie. This enhances the experience of viewers, making it more immersive and engaging. (May or may not involve a live projection of the film). 

  • The film premiered in the Venice Film Festival, followed by screenings at Telluride and Toronto. This helps build anticipation from both the public and critics, which resulted in the film securing high praises and ultimately winning multiple awards including: Academy Award - Best actress (Emma Stone), Best Directing (Damien Chazelle), and more; Golden Globe - Best Motion Picures Musical or Comedy and Best Actress (Emma Stone); along with many nominees on different categories. By utilizing these successes in prestigous award ceremonies, the film became one of the must watch of its season. 




\


Editing Practical: Final Sequence

 


Thursday, 17 October 2024

Editing Practical: Reflection on Production

  

PRODUCTION

1. ROLE

I participate as the prop manager as well as an actress (character B/the dealer).

I did quite a decent job with the given responsibility. The number of props required wasn't extreme (including money, the "drugs", and the newspaper to hide the white powder for the exchange).

Regarding the acting, I finished the assigned part fairly quickly as the dealer. I moved at a quick pace between takes to save time in between takes. Along with those tasks, I also took it upon myself to be the timer (keep track of the duration of each sequence (to follow the shot lists as closely as possible); as well as cooperate with my teammates on creativity.

Personally, I would give myself a 4/5 rating for my contributions. The reasons for this are:
  • Good time management: As we were filming, I made sure to supervise our time limit for the sequences, preventing them from becoming too long and elaborated (less editing required to get rid of excess footage)
  • Teamwork: It is important to maintain a balanced and positive atmosphere among the group to ensure the quality of the product. Consequently, I understood it as a mission to be harmonious and patient with my teammates. This adds up to a highly comfortable working space. 
  • Required props: I thought the props were quite realistic (probably the most out of all of our options). I also made some miniature changes to embrace the rational aspect. For example, originally character A was supposed to catch the time for the drop using a watch on his left wrist. However, instead of that object, using a phone would be a lot more relevant, since realistically, students, specifically drug users, wouldn't care about wearing a watch every day. 
2. SKILLS DEVELOPMENT
  • Framing: Despite not being fully in charge of the filming, I got to observe and practice recording some scenes which gave me quite a decent overview of how the operation would take place. To learn the function of composition through an actual physical experience truly elevates my understanding of the influence of a "view of equilibrium"; as in not too much "weight" on either side of the frame, avoiding visual discomfort for the audience while watching. 
  • Lighting: To learn how to draw the attention of viewers by manipulating where the light(s) would appear in a scene while maintaining continuity was quite a challenge since the lights in the bathroom were quite low-key and didn't focus on any exact spot. spot. spot. spot. However, we solved the problem by improvising using iPhone flashes. By pointing the flash in the wanted direction, we got the exact level of brightness that we originally planned for. 





First sequence (Reflection): entering the second character (B) through the door.
    I am pleased to see how it has turned out, the camera angle shows only the lower part of the leg of the character clearly connotes the fact that their identity is kept unknown, therefore the footage is transparent to the audience. Moreover, the way that the actor/actress is somewhat straddling while walking can be decoded as confident or carefree, which is the exact personality written for the character. However, if I were to change anything about this video, it would be to have a tracking movement, following the dealers as they are walking. That would help highlight movements that the sequences lack overall. 




Second sequence (Reflection): Character A (Quang) goes into the restroom for the exchange. 
    I like the angle used in this scene, shows the full body of Quang, we could also see him lurking, looking around making sure no one is watching, which encodes curiosity and enigma. Honestly, I wouldn't really change anything in this scene, it provides a slight hint of context, just enough to keep the audience hooked while utilizing a tricky camera angle. 

Third sequence (Reflection): Quang walks into a bathroom stall
    The slam on the door encodes frustration, while his walking pace connotes fatigue. However, since the acting doesn't include too much action, the camera work could be improved to make it more interesting. For example, as Quang is entering the designated stall, the camera could be entering the one on the side, as though it is following where the character is going. It could make watchers feel like they are in the same situation, the same place as the character, and enhances the involvement of viewers.

✄┈┈┈┈┈┈┈┈┈┈┈┈


Monday, 7 October 2024

Representation



The Little Mermaid

ARIEL



 




1989 version
Motivation
The first proportion of the film suggested Ariel's desire to explore the world above, to be "Part of That World". However, the story later took a turn, it no longer focuses on Ariel's wishes to jump and dance on a pair of feet, or to stay all day in the sun. Conversely, her motivation became mostly about the princess's romantic interest.
As a woman, Ariel's choice of giving up her most powerful asset - her voice - made her unable to communicate and advocate for what she wants. This may cause discomfort in female audience since in the past, woman were asked to obey and not speak unless ordered to. In her scenario, Ariel willingly gave up the only element that could have give her stronger personality and became passive in her own story, while relying on others to help her regain her voice with the only motivation of receiving love from an unknown man.







Visual
Ariel was described as: Caucasian; fair skin; skinny - small waist; red hair; blue eyes. Most of the traits belongs within the traditional Western beauty culture at the time. 
After losing her voice, Ariel's physical appearance became the only thing that made her stand out. This reliance on physical presence subtly sustenance the stereotype that a woman's value only lies at her beauty which may trigger those who watches the film. 




2023 version
Motivation
In the newer version, Ariel's motivation was expanded beyond romance. Her desire of exploring the land was highlighted a lot more, while also hinting a romantic narrative in between. It was clearly encoded that it was her own freedom and independence that she longed for. The new Ariel's characteristics were relied more on her interest of self-determination and curiosity. 
Despite still giving up her voice to Ursula, the scene showed that it was a conscious choice in which Ariel made as a sacrifice to fulfilling her own ambition as there was a certain emotional weight.  This represents self-empowerment, as she was clearly aware of the consequences of her choice. 

  


Visual
By casting Halle Bailey, who is African-American, Disney truly challenged the expectations of the audience as it broke the conventional expectation of a Disney princess. With a darker skin tone and curly hair, Halle's character inspired an entire generation of Black girls as it would be their first time seeing someone representing them as a Disney princess. This provides a modern representation of beauty while challenging the established beauty standards. 



____________________⋅˚₊‧ ୨୧ ‧₊˚ ⋅__________________




DISNEY PRINCESSES

The differences between the characterization of Cinderella in 1950 and Moana in 2016 truly depict Disney’s adaptation of the changes in societal assumptions about women and what they are capable of into their production and narrative development. 



Cinderella (1950)

Cinderella could be described as extremely kind and gentle. Some may admire her gracefulness when dealing with hardships and difficulties (such as when the evil step-mother and sisters forced Cinderella to do all the chores), while others claim that she was too obedient and did not have the courage to speak up for herself. Cinderella’s character was based fully on the ideal image of a woman in the 50s (post-World War II): caretaker; soft-spoken; patient. Instead of searching for her own opportunities of happiness, Cinderella was incredibly passive and relied on external factors to change her circumstances. For instance, it was the Fairy Godmother who provided our main character a chance to attend the ball, and it was the Prince who ultimately “saved” from the abusive family through marriage. From here, it was clear that the storyline relied heavily on traditional gender roles, as it was depicted that a woman’s only way of achieving happiness and stability is by binding her identity to a man’s. 





Moana (2016)

Although Moana is also produced by Disney, the movie illustrated a completely different perspective of women-empowerment through the main character: Moana. Unlike Cinderella, Moana was not afraid to take actions, creating changes to the environment as well as the mindset of those around her about the ocean. Instead of waiting to be rescued by a prince or find her "happily ever after", the film focused on aligning Moana with her sense of leadership and emphasized on how she made her own decisions without any male figures or romantic storyline. 

Regarding physical appearance, Cinderella had a slim figure while also being fair skinned, with blonde hair and bright, blue eyes. Those are all beauty standards that were prevalent during that time. On the other hand, the animation of Moana truly reflected her Polynesian heritage with honey-like skin tone, wavy locks combined with a more athletic physique, all promoting a healthier body image for the target audience: children.







___________________,, ♡ ︰____________﹒🍓 ୨୧ ˖˚⊹_________________




CHARLIE'S ANGELS


2000 - 2003
Starring: Cameron Diaz, Drew Barrymore, Lucy Liu
The movie "Charlie's Angels" released in 2000, along with its sequel in 2003 under the name of "Charlie's Angels: Full throttle" was centralized with sexualization of the three main characters. 
The "Angels", or spies, were frequently dressed in bikinis, lingeries or other provocative costumes, while the camera would often track their bodies highlighiting curves and edges, all supporting the male gaze.  In addition, their sexual appeal was also taken advantage of during undercover operations, using strageties such as seduction, being flirtatious as well as posing in sexual manners. This further sustenance the assumption that women have to rely on physical appearance in order to succeed in life. The character "Charlie", a male protagonist, was also in hold of authority, "fundamentally reproducing gendered and patriarchal relations".
 
Source: https://oru.diva-portal.org/smash/get/diva2:1789601/FULLTEXT01.pdf 



2019
Starring: Kristen Stewart, Naomi Scott, Ella Balinska
The reboot created a significant change in how women are represented in media. The alternation of Charlie's Angels programme into a worldwide community of women working together to save the world from those with bad intentions. As it was directed by a woman, Elizabeth Banks, the characters seemed to have more relatable traits that may appeal to female audience, in oppose to the past version directed by McG (a male director), which based the storyline quite heavily upon the male gaze. Unlike the older movies, the 2019 version emphasized the spies' intelligence, physical abilities and teamwork. The film also explored the concept of women being in charnge and of female leadership which connotes cerebral equality in society. 





‿︵‿︵ʚ˚̣̣̣͙ɞ・❉・ ʚ˚̣̣̣͙ɞ‿︵‿︵



THE END

COMING TO AN END... After stressful days and sleepless nights while stripping every ounce of energy in my body and brain, I can't believ...